T.C. Waugh Becomes Org’s 1st Director of Development and Marketing
With over 20 years of experience in marketing and fundraising, T.C. Waugh is a passionate and energetic team builder. A self-described “professional wingman,” he is at his best when he is supporting dynamic leaders, and is currently the Director of Marketing and Development at Latinitas, a social impact organization in Austin, Texas that is creating tomorrow’s future female leaders. T.C. learned to sing opera professionally at Boston University and then went on to receive his MBA from the Universidad de Belgrano in Buenos Aires Argentina, where he met his wife.
With a long history in Latin America that spans back to his childhood, T.C. is dedicated to bridging cultural divides, most recently tackling the “digital divide” that is separating communities, organizations, and even countries. A career storyteller, he began his career at LatinWorks, an advertising agency that focused on the emerging Latino consumer base in the US, and in 2003 joined a family business that produced high-end personalized jewelry. An early adopter of social media as a marketing and fundraising platform, in 2014, he had the most expensive item regularly sold on Facebook. In 2016, T.C. turned his expertise and energy to the social impact sector, where he has found his new home. Finally, T.C. loves people and their stories, and considers fundraising as a form of matchmaking between people and causes.
A go-to pro-bono consultant for Latinitas’ founder and CEO Laura Donnelly to bounce ideas off of and get insight on business decks, T.C. had been helping Latinitas’ meet and grow its potential for some time. Formalizing his consistent volunteerism, he joined Latinitas’ board of directors three years ago and has been part of the agency’s growing momentum with corporate sponsorship, its first giving circle and co-chaired the marketing and fundraising committee. “When the position opened for a development director, it was more than a natural fit when he threw the possibility of himself as a candidate in the ring.” said Donnelly, “I couldn’t be more grateful to have someone as seasoned, affable and enthusiastic about social change as TC and that Latinitas is personal for him, a dad of a Latinita and Latinito himself.”
